Here Is How Is AI Transforming the Tourism Industry
Today, AI surrounds us in so many ways, we don’t even realise it is in almost everything that we use. Technical or non-technical, each component around us could act like a data point and contribute to the analytics. But then that is the beauty of artificial intelligence; it is discreet but effective, and can be utilized to optimize just about any industry that produces data. At present, one of the biggest sectors that demand optimization of data collection is tourism sector, and AI combined with mobile app development is already facilitating more revenue in the sector.
Tourism is one of the most sensitive sectors as it involves real-time client interaction, and has to follow a rapid service delivery model. Till the inception of smartphones, it has been very difficult to co-ordinate different components like booking, experience, itineraries etc. And in the same way mobile app development has brought about a change in tourism industry, the promising applications of artificial intelligence are bound to bring progress of same scale to the industry. Let’s take a look at how AI can do that:
Booking
Although most of the people have plans before they hit a travel booking app, some people start with exploring the sections of a booking app to get a rough idea of how they can organize the trip. And because most of the people go with recommendations, AI-powered personal assistants are quite trending these days. The role of these personal assistants is simple – provide booking assistance and pursue prospective customers with query-based recommendations and deals. Most of the travel businesses have started using AI-powered bookings app, and have reported incredible growth in sales.
Customer Relationship Management (CRM)
The use of artificial intelligence in CRM systems is quite huge and, as per tourism industry, has had significant positive impacts on revenue. AI in managing CRM systems for tourism has solved a major issue; collection, comprehension and correct usage of data to gain leads, and send travel deals, offers, hotel discounts etc. directly to their mails. The most important step in this process is to come up with personalized recommendations, which is the purpose of using artificial intelligence for its entirety. Thanks to social media platforms like Facebook, Twitter, Instagram that are compatible with AI algorithms for targeted data collection, ensuring only quality leads reach the CRM database.
Smart Room Amenities
Times when the best hotels could offer used to be Televisions, Air-conditioning, Hot water etc. are long gone. Today, people need more, and most importantly, they need it conveniently, and in the recent years, the definition of convenience has changed big time, in terms of hospitality and tourism. Smart rooms powered by Amazon, Google and other top Mobile app developers India, are the bare minimum if we are talking about hotel and tourism business doing a legitimate business. Mood-sensing lights, smart air-conditioning, integrated TVs, all connected to central home automation speakers is what is being provided by high-end hotels. And in order to keep up with the changes, home automation system is the least a hotel business can get.
Taking Requests
Due to the recent AI advancements, some of the companies from tourism industry have introduced a new way of taking service requests, with minimum intervention of human staff. Not only this is easier for customers to place requests, it also saves hotels the headache of establishing an inter-communication system, which always need someone to stand right by the phone.
Android app development companies India have made it possible for travel businesses to take note of the preferences of users through a mobile app, and prepare a roadmap of what the customer wants, and in case there are deviations from the preferences, the algorithms adapt along the way to improve the customer experience or serve better next time.
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